Ulta Beauty
I partnered with Ulta Beauty on their brand new ‘Beauty&’ campaign (2022).
The idea was redefining our beauty standards to create a more accepting, inclusive and celebratory space for all.
And as a visual artist, I felt it was important to design a message that centered around the expansive nature of beauty - Beauty isn't just what you put on, it's what you put out into the world.
Limited Edition T-Shirts
I collaborated alongside creative all-stars Meena Harris and Timothy Goodman on limited ed t-shirts sold through Ulta.com. I also offered a small run of prints.
I believe that beauty and art are closely tied creative expressions of self. My work aims to share and reflect on the beauty of the inner child - the playfulness, the spontaneity, and the fearlessness to just be our authentic selves. By recognizing and celebrating all the different facets of beauty, we can work to reframe the conversation to one that celebrates that authenticity through self-care, self-expression, self-esteem, and self-love.
As part of this campaign's mission to highlight this intersection of beauty and self, Ulta Beauty will be donating to the Jed Foundation, a national nonprofit supporting the mental health of teens and young adults.
