Coach
Michigan Avenue, Chicago
2024

This mural extends across three walls of the ‘Coach Play Chicago’ concept store on Michigan Avenue, and serves as a vibrant branded backdrop for this unique location. Classic logos and local references were mashed together to create a visual story that aligns with the store’s artful displays - with a modern spin on their classic hues of pinks, yellows and browns. Decorated with repurposed pieces of historical marquee signs, sports memorabilia and bespoke treasures, this store feels extra Chicago from top to bottom.